Solutions for Advertisers
Looking for a more unique and efficient way to advertise on the internet? Municipal Media Solutions has the resources necessary to develop the highly targetable ad campaigns you have been searching for. Through advertising on government websites, and various other internet based venues, your advertisements will be placed in front of attentive and engaged members of your target audience. With over a dozen government and quasi government partners to date, we have a variety of means for you to reach your target market.Why Advertise on a
Government Website?
1. Highly Targetable Audiences
With over 30 years of collective experience in the digital media realm, we understand the
value of an efficient
marketing campaign. The geographic targeting capabilities of our websites allow you to
pinpoint your target market down
to the very zip code. This feature permits advertisers to place their advertisements in
front of the right people.
2. Known Demographics
For each of our large website partners, we will be able to provide you with ComScore data
which vividly illustrates the
demographics associated with each website’s visitors. This data will give you a better
understanding of who will be
viewing your advertisements. MMS is proud to provide an array of websites which cover a
variety of demographics. We are
very confident that you will be able to find the exact market you are looking for within our
inventory of websites.
3. Engaged Users
Advertising on municipal websites gives you the advantage of displaying advertisements to
engaged viewers. Most users
visiting a municipal website are already in an information gathering mode; therefore, when
they
view an advertisement
that appeals to them, they do not hesitate to seek further information.
4. Valuable For National and Local Advertisers Alike
MMS provides a large inventory of websites that appeal to both national and local
advertisers.
Whether you wish to
display your advertisements across an entire website or prefer to only display an
advertisement
on a particular page of
a website, our infrastructure allows us to cater to your needs.
How It Works.
Advertisements are generally priced based on CPM (cost per thousand impressions). Every time a web page is loaded, that counts as a single impression. So if a business would like to be viewed 200,000 times and the CPM is $4.00, the total cost of the campaign would be $800. In essence, you are paying 0.4 cents per view. Of course, the CPM rate varies from website to website. There are four main factors that go into CPM pricing for a website: number of unique monthly visitors, complexity of the campaign, the location on the site, and the size of the ad.1. Unique Monthly Visitors
The number of unique monthly visitors is an indicator of how many individuals visit a site per month. Each unique monthly visitor reflects a fresh set of "eyeballs" that view an advertisement. Sites that have a high number of unique users will garner a higher CPM while sites with a smaller amount of unique users maintain lower CPM rates.
2. Complexity
On some of our sites, such as Metra Rail Chicago (www.metrarail.com), we are able to offer advertisers geo-targeting campaigns. Geo-targeting allows advertisers to display their advertisements to individuals that reside in a specific georgraphic location. The technological complexity of these campaigns leads to higher CPM rate; however, the money can be well worth it since the only people viewing your campaign are those you are targeting.
3. Site Location
Another aspect which factors into the CPM rate is your ad's location on the website. Naturally, some ad locations on a website will be more visible to visitors than others. Advertisements that are displayed on the homepage of a site are more valuable than advertisements displayed on a more lightly trafficked page. Also, advertisements that are located near the top of the page will cost more than ads that are located closer to the bottom of the page.
4. Size
The final consideration for the CPM rate is the size of the advertisement. Advertisements that are bigger in size are more likely to draw the attention of a viewer. Therefore, larger advertisements cost more than smaller advertisements.